While speaking with Adam Mosseri, head of Facebook-owned Instagram, during a live streamed video, Zuckerberg also said the social network will launch ‘creator shops’ as part of the ecommerce push.
The announcements are part of Facebook’s effort to serve the ‘creator economy,’ in which social media influencers, journalists and others are earning money directly from their fans on platforms, including, Patreon, Substack and YouTube.
Facebook will build an affiliate program that will let creators earn a cut of sales from the products they recommend, Zuckerberg said.
A Facebook spokeswoman declined to say how much creators will earn or the timeline to roll out the features.
The new marketplace to connect creators with brands will help more users with mid-sized followings earn money, Mosseri said. A growing concern in the creator economy is income disparity, where top social media personalities often garner outsized earnings, but smaller creators can struggle to make a living.
‘If we can help with matchmaking, we can help drive more dollars to the smaller creators who can do amazing work for brands,’ Mosseri said.
The announcements are another effort to catch up with the popular short-form video app TikTok, which has tested ecommerce features like live-streamed shopping. Last year, Instagram launched a direct competitor to TikTok, called Reels.
Facebook said last month it would let creators earn ad revenue from videos as short as one minute, and expand its ‘Stars’ virtual currency, which people can give out as a form of tipping to their favourite content creators.
Facebook, Twitter Instagram: Tips & Tricks To Keep Social Media Private
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It seems counter intuitive – after all, social media helps you share your opinions
and speak to a larger audience. But thanks to rampant identity theft and online stalking, there is a solid argument to be made to target your social posts instead of keeping them public. Karan Bajaj shows you how.